Obedience to authority

Some of you may be familiar with the MacDonald’s incident of 2005 where a hoax caller masqueraded as a policeman and delivered orders over the phone. Astonishingly he was obeyed despite the extreme nature of his instructions (read about the event  here ). I recently gave a talk in London including this event in my talk […]

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‘appiness is egg-shaped….

Ok, let’s put social influence research to the test: If psychological theories in this area can explain anything, surely they must be able to explain advertising… This is, after all, a field in which ‘experts’ get paid ridiculous amounts of cash to influence the buying behaviour of us folk out here in society… So can psychological concepts […]

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