An extra view on smoking

Why do people carry on smoking, and why is stopping smoking so hard to do? An internal locus of control is when people feels in control of themselves, they feel they can and do affect their own lives, make their own decisions and so on. An external locus of control is where people feel they […]

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‘appiness is egg-shaped….

Ok, let’s put social influence research to the test: If psychological theories¬†in this area¬†can explain anything, surely they must be able to explain advertising… This is, after all, a field in which ‘experts’ get paid ridiculous amounts of cash to influence the buying behaviour of us folk out here in society… So can psychological concepts […]

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