To increase the number of apprentices in adult social care, Skills for Care has developed two new videos to encourage people aged 16 – 24 to join the sector.

The first video, a 30 second ‘Think Social’ advert will be seen by half a million people in prime slots before the new Richard Curtis blockbuster ‘About Time’ in cinemas across England from tomorrow. The advert shows a day in the life of Ellie Fudge, an 18 year old apprentice in adult social care, who works for Gold Hill Care. To view the advert before it hits the cinemas tomorrow visit:








The second video shows Gracie and Gladis, two young apprentices who work for Whitefriars Nursing and Residential Home. They talk about what they most enjoy about their job, and about some of the challenges they face. Click here to watch the video.