Over the last few years the BBC has broadcast an excellent series on research studies that have changed our understanding of the human mind, presented by Claudia Hammond (some of you may have heard her speak at a recent student conference in London). The BBC has now decided to make them all available for download […]
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Research done by Ley (1988) suggested that to enable patients to remember what advice they had been given doctors and nurses should give the most important information first, thus exploiting the primacy effect. Information also needs to be understandable ( well, what a surprise!) so simple sentences and language are appropriate. Instructions need to be […]
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