Change blindness

I showed this video at a number of recent psychology conferences when I was talking about research methods, and thought I would share it on this site because it is quite entertaining. Change blindness describes how people are quite poor at noticing change, something demonstrated in a number of studies (see also Daniel Simon and Daniel […]

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‘appiness is egg-shaped….

Ok, let’s put social influence research to the test: If psychological theories¬†in this area¬†can explain anything, surely they must be able to explain advertising… This is, after all, a field in which ‘experts’ get paid ridiculous amounts of cash to influence the buying behaviour of us folk out here in society… So can psychological concepts […]

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