A study recently looked at east-west differences in attitudes about and experiences of love. Researchers questioned over 1,000 men and women in the US, Lithuania and Russia. Among the differences noted was that participants from the east saw love as temporary and inconsequential, a view not endorsed by the Americans. They also said it took less time to fall in love than the American respondents did. For example 90% of Lithuanians said it took less than a month to fall in love, whereas about 60% of Americans said it took between two months and a year. Americans also differed from their Eastern counterparts in saying they experienced ‘friendship love’ and ‘comfort love’. This was rarely experienced by the Eastern Europeans.